Tag Archives: blog

netSpray (www.netspray.com ) is a Social Ad Marketing (SAM) services and tools provider. We help businesses and individuals transform the merchandising of their products and services through online ads across social media, e-commerce and classified ad marketplaces. Our ad widgets are created once but create residual income for users. These ad widgets are centrally managed through netSprays Ad Management Panel (AMP) allowing sellers to dynamically update ads across the network at a moments notice. The result is innovative inventory control management and faster time to revenue. In this video we take you step by step through the process of how you can place a netSpray.com widget in a blogger.com blog.
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Google Tech Talk June 1, 2010 ABSTRACT Presented by Aleecia McDonald. Targeted advertising, including behavioral adverting, collects data about an individual’s online activities for use in selecting which advertisement to display. Targeted ads have enjoyed commercial success, and have the potential to reduce costs to advertisers while increasing relevance to consumers. However, questions about consumer’s online privacy are at issue, and there is both regulatory and legislative interest. Aleecia M. McDonald will discuss findings from two recent studies about online privacy and targeted advertisement performed at Carnegie Mellon’s CUPS lab. The first was a laboratory study with hour long in-depth qualitative interviews with 14 subjects. Participants held a wide range of views from enthusiasm about ads that inform them of new products to resentment of ads that they find invasive. Some people are not even aware of when they are being advertised to, let alone aware of what data is collected or how it is used. We found limited understanding of technologies used in targeted advertising and confusion between cookies and history. Second, we performed an online survey of 300 participants in which we contrasted participants’ views about behavioral advertising to other popular types of advertising (contextual, affiliate, cloud-based, and DPI- based.) Participants reported they would rather see random ads than all other forms of advertisement with the exception of contextual ads. We …